Our Core Values

Vision: Connecting faith and culture worldwide through public relations

Corporate Philosophy Values

• We operate on Christian principles individually and as a company.
• We produce work of the highest quality.
• We demonstrate uncommon integrity.
• We honor client confidentiality and err on the side of discretion.
• We limit our work to clients and projects we believe in and can pour our hearts into.
• We’ve worked hard to earn the respect of national, international and local news professionals; we work just as hard to protect it.
• We believe in and practice biblical stewardship, as do our clients.
• We believe publicity and communications work can and should be fun.

Client Service Values

• We strive to understand our clients’ heart, faith and worldview.
• We will not jeopardize a client’s reputation, or our own, by contacting the media or opinion leaders with substandard ideas or work.
• When we assess a program for publicity potential, we tell the truth at all costs.
• We listen to the feedback of our clients, their publics and the media.
• We pursue every lead and make the extra phone call on our clients’ behalf.
• We invigorate tired efforts with fresh, creative ideas.
• We allow for spontaneous opportunities in our public relations campaigns, but assume that the best programs follow a thoughtful and thorough advance plan.
• We keep our senior strategists and creative talent involved on our clients’ behalf.
• We stay available to both clients and media with quick responses and thorough answers.
• We craft publicity programs to support a client’s larger identity and public relations goals.
• We value results and impact over activity.