Strategies that influence and change public opinion and behavior.
 
Our clients in value- and faith-based services and issues often need to educate, inform, and motivate large numbers of people. To help them do that, we make wise use of all available resources, including advertising, direct marketing, special events, and other tools that harness the power of stories for mass audiences.
 
Marketing. Tangible, arresting messages through the mail have moved thousands of people to help disadvantaged children in poor communities around the world. Targeted mailings have spurred support for the children of men and women in prison; rallied opposition to sexually explicit movies; and sounded the call for morality in government. In every case, marketing served our larger goal to grasp a client's story, state the need clearly and compellingly, and use the most direct and cost-effective tools to reach people who can help make a difference.
 
Advertising. In recent years, The DeMoss Group advertising campaigns have earned awards—and more importantly, raised awareness—on subjects from criminal justice reform and international persecution of Christians, to filtered Internet services and open doors for missionaries abroad.
 
Advocacy. To go straight to audiences with important ideas, The DeMoss Group sometimes steps onto the op-ed pages of the nation's newspapers. Under client bylines, we have placed thoughtful and timely essays, letters to editors, and opinion pieces in a number of the country’s most influential forums.