Narrowing the gap between the media and the message.

The media matter.
The U.S. media, often referred to as the Fourth Estate, form one of the country's most powerful and courted institutions—also one of its most despised and misunderstood. At their best, media channel our democracy; they protect us from tyranny, and are a catalyst for community. At their worst, our nation's various newspapers, magazines, and electronic outlets spread damage and junk. But in every case, they are a force to be reckoned with.

And they matter to you.
We know firsthand that most communications plans inevitably hinge on national and international media. We also know that active, open, and professional relations with members of the media are the most certain ways to present a story in its positive light. With media, as with anything, an adversarial approach, or stonewalling, is typically counter-productive.

So we operate from respect.
As a public relations advocate, relationships are our stock and trade—and they go two ways. Just as we honor our clients, we honor our work among the many mainstream national outlets. We are a primary and respected resource for religion news precisely because we place great importance on our associations with a wide variety of news professionals.

And we're never too big to think small.
Certainly everyone would like to appear on Nightline, Larry King Live, or the network morning shows. We've been privileged to place many of our clients on those and other national television programs. We also work closely with national magazines such as TIME and Newsweek. But we cannot dismiss the value of well aimed local print coverage in smaller markets such as Tupelo, Miss., and Rochester, N.Y.; and local TV coverage of a project in Sioux Falls, S.D. Not to mention media coverage of significant work in Kenya, South Africa, Peru, Australia, Mexico, Israel, Canada, Scotland, Jamaica, Kosovo, Honduras, Bosnia, and Bolivia.

No project, therefore, is boilerplate.
Communications needs vary; and so do audiences, goals, and tactics. Whether working with the 1,100 credentialed media covering a Christian event on the Washington, D.C. mall, or with one network television crew reporting on relief work in Bosnia, we're closing the gap between the medium and the message. From 60 Minutes to your local newscast, our work helps you more effectively and more widely express your heart, ministry, and message.

View a sampling of DeMoss Group media activity.