thinking | public relations
Communicate
“The biggest problem with communication is the assumption it has taken place.”
George Bernard Shaw
Media Relations
The media matter. The “fourth estate” is one of the country’s most powerful and courted institutions—also one of its most despised and misunderstood.
The media matter to you. We know that most communications plans depend heavily on local, national and international media. We also know that active, open and professional relations with members of the media are the most certain ways to present a story in its most positive light. As a public relations advocate, relationships are our stock and trade—and they go two ways. Just as we honor our clients, we honor our work among the many mainstream and faith-based media outlets we work with. We are a primary and respected resource for religion news precisely because we place great importance on our associations with a wide variety of news professionals.
And we’re never too big to think small. Certainly everyone would like to appear on Larry King Live or the network morning shows. We have been privileged to place many of our clients on those and other national television programs. We also work closely with national publications such as TIME, Newsweek and the New York Times. But we also value well-placed local coverage in smaller markets.
No project, therefore, is boilerplate. Communications needs vary and so do audiences, goals and tactics. Whether working with the 1,100 credentialed media covering a Christian event on the National Mall in Washington, D.C. or with one network television crew reporting on relief work in Bosnia, we’re closing the gap between the medium and the message. From 60 Minutes to your local newscast, our work helps you more effectively and more widely express your heart, ministry and message.
Advocacy
To communicate with influencers, we have helped our clients onto the op-ed pages of our nation’s newspapers, crafting and placing thoughtful and timely essays, letters to editors and opinion pieces in many of the country’s most influential forums.
Back to top
DeMossNews.com
DeMossNews.com offers primary news about many of the major faith-based organizations, leaders and enterprises in the world. Designed specifically for media, this proprietary online news portal is filled with timely and reliable story leads and interactive resources.
DeMossNews.com hosts a collection of full-service "virtual newsrooms" from organizations including the Billy Graham Evangelistic Association, Campus Crusade for Christ, Samaritan’s Purse International Relief and Prison Fellowship. Each newsroom contains timely and informative media materials (including news releases, press kits, event calendars, interview opportunities, high-resolution photos, downloadable audio and more) - all available for quick viewing and seamless downloading.
Media Training
In our view, spokesperson training should be about more than techniques and tips. While we certainly address style and delivery, we will focus much of our attention on message to advance your organization by ensuring that all of your spokespeople speak with a single voice.
Graphic Design and the Development of Collateral Materials
From annual reports to presentations to brochures, our team can help you communicate with style. For design projects, we provide:
- Project Management
- Creative Counsel
- Copy Writing
- Printing and Mailing Services