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Brand Management

How do your employees describe your organization to friends over dinner? How would they describe their job while riding an elevator?

What do your logo and your Web site communicate about your organization?

If a reporter asks you to describe who you are and what you do, can you answer clearly, compellingly and concisely? Would the rest of your team offer the same explanation?

These questions are at the heart of your identity. Your organization’s identity—what people generally know and think of you—is your market currency. It is your influence, your equity, your stakeholder confidence. We can help you develop a clear and singular voice—a distinct brand.

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Crisis Communications & Management

When stakes are high and every development appears ripe with new problems, we will come alongside an organization’s leaders with clear-headed, discreet crisis management and counsel. We help assess the circumstances, contain internal and public damage, and restore positive communication. Then we help lay the groundwork for long-term solutions.

• When one of the world’s largest Christian childcare agencies faced an exposé by a major news service, we strategically promoted missing facts and helped turn the tide of negative reporting.
• When a relief and development organization drew false charges of poor financial accountability, we counseled them on how to not just react, but lead with the truth—and blunt the exposure’s negative impact.
• When a little-known outreach to at-risk populations struggled for credibility in a hostile environment, we helped the organization define and express its message in terms that had meaning to their target audiences.
• When a consortium of ministries was lumped into one of the major non-profit crises of the 1990s, we developed a plan to help the organization reassure and retain their stakeholders.

To help prevent crises before they happen, we regularly assess and counsel groups as diverse as the world’s leading Bible societies, an international men’s organization, a premier public policy group, and a leading sports ministry. In several cases, we have been privileged to help internationally renown organizations manage the loss or retirement of high-profile founders and leaders in a way that ensured a smooth transition of leadership.

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